Website build
A new site, pixel for pixel. Marketers edit it on day one.
- Components, templates and pages
- An editor guide and component catalog
- Accessibility and performance reports
Playbooks, not projects.
Every agency starts from a blank page and bills you for the learning curve. Cypher starts from a playbook: the method, the team, the checks and every lesson from the last build, written down and run the same way every time. Same crew every day, on any platform, and not one change order.
Everything your best project ever learned. Written down.
A playbook isn’t a template. It’s how the work is done, who does it, how it’s checked, and what to watch out for on your platform.
01The phases and gates
Intake to UAT, in order, with the gates where you approve. Nothing ships past a gate without you.
02The team
The roles the work needs, each with a brief, a lead and someone checking their work.
03The definition of done
What finished means, written before anyone starts: parity, accessibility, performance, the editor’s experience.
04The checks
Validators that review every component, page and redirect before it moves on. Nobody marks their own homework.
05The knowledge
Lessons, procedures and known pitfalls for the platform. Every 2 AM fix, written down so it never happens at 2 AM again.
06The rules
Your answers, kept. Ask once, applied to every card like it after. You’re never asked the same thing twice.
Same order, every time. Two gates that are yours.
Discovery ends in a Blueprint you approve. The build ends in UAT you sign off. Everything between runs on its own, on the record.
- 0Intake
- 1Discovery
- 2BlueprintYour gate
- 3Foundation
- 4Components
- 5Templates
- 6Migration
- 7Experience
- 8Deployment
- 9UATYour gate
Pick an outcome. There’s a playbook for it.
On Sitecore, Optimizely, Contentful or whatever you run. Several at once, if you like: a migration on Monday, personalization on Thursday.
Migration
Old platform to new, or six sites into one. Nothing left behind.
- Content parity of 98% or better
- Every redirect kept
- Visual parity at three breakpoints
Customer and member portals
Log in, self-serve, done. The portal your service team keeps asking for.
- Journeys working end to end, by persona
- Sign-in and profile wired to your systems
- Tested on real accounts
Personalization
The personalization you paid for and never switched on.
- Audiences and page variants
- A/B/n tests configured in the platform
- Each one verified before you see it
Optimization
Faster, accessible, findable, with the reports as evidence.
- Lighthouse and axe on every representative page
- SEO fields, sitemap and redirects
- Error pages that help
Design systems and brand sites
Thirty brand sites on one design system. Yes, thirty.
- One component library, many brands
- Themes per brand, governance for all
- New sites from the system, not from scratch
Storefronts and intranets
The two projects that always slip a quarter. They won’t.
- Commerce or employee journeys end to end
- Content models your teams can run
- Hand-over your people can own
Homepage rebuild
Your homepage, rebuilt on your platform, while you watch. It’s what we show you in the demo.
- Your real homepage, rebuilt
- The replay of every step
- What the rest would take
Every build rewrites its own playbook.
Every answer you give becomes a rule. Every lesson goes into the next version of the playbook. Projects stay pinned to the version they started on, so nothing moves under you, and the next one starts smarter. Name one vendor who can say that.
- Rules applied without asking you again
- Lessons and known pitfalls per platform
- Versioned: improvements land in the next project, not yours mid-flight
Bring an outcome. We’ll bring the playbook.
Book a demo and watch one run on your site.