Straight answers. For marketers who build, migrate and launch.
The questions that come up in every website project, answered first and plainly. Useful whether or not you ever book a demo.
Migration
- How long does a CMS migration take?What really sets the length of a CMS migration: content volume and quality, templates, integrations, redirects and sign-off. Plus how to shorten it safely.
- How do you keep SEO rankings during a website migration?The steps that protect search traffic when you change platforms or URLs: a complete redirect map, matching content and metadata, and checks before and after launch.
- How do you merge several websites into one?A plain guide to consolidating several sites into one: choosing the structure, sorting the content, mapping redirects and governing a site that serves many brands.
- What is content parity?Content parity means a migrated site carries the same content as the old one. What gets compared, how it’s measured, and how it differs from visual parity.
Personalization and testing
- Why isn’t our personalization switched on?Many teams own personalization features they never turned on. The usual blockers, from audiences and data to content variants, and how to start small and get it live.
- How do you run A/B tests in your CMS?A practical guide to A/B and A/B/n testing on an enterprise CMS: choosing what to test, building variants, splitting traffic, reading results and avoiding mistakes.
Launch
- What should a website launch checklist include?The checks that matter before a website goes live: content, search, redirects, accessibility, performance, analytics, forms, legal pages and who signs it off.
- How do you check accessibility before launch?Automated scans, keyboard and screen reader checks, and content reviews that catch accessibility problems before a site goes live, measured against WCAG.
Platforms
- What is a headless CMS?A headless CMS stores content separately from how it’s displayed, so one source can feed a website, an app and more. What changes for marketers, and what to ask for.
- Can one design system run many brand sites?How one design system and component library can power many brand sites: a theme per brand, shared rules, fixes that land everywhere, and new sites built from the system.
Working with Cypher
- What does a marketer need to decide in a website build?The decisions that belong to marketing in a website build: goals, audiences, brand, the plan, the trade-offs visitors notice and the launch. The rest can be delegated.
- How does an AI team build a website?How a team of AI agents plans, builds, checks and launches a website: specialist roles, a written plan, checks on every step and people at the gates.
See it on your site. Thirty minutes, no slides.Book a demo