The personalization you paid for. Switched on.
The personalization playbook switches on the personalization most platforms already include and most teams never get to. Cypher defines the audiences, builds the page variants, sets up A/B/n tests in your platform and checks every one before you see it, so your team can run and change them without a developer.
What you get
- Audiences defined in your platform
- Page variants built for each audience
- A/B/n tests set up and ready to run
- Each one checked before you see it
- A guide your team uses to change them
Why it never got switched on
It usually isn’t the software. Personalization needs audiences someone agreed, content for every variant, and an engineer to wire it up, all at the same time. That’s three teams’ calendars, so it waits for next quarter. Cypher does the wiring and the variants, and brings you only the calls that are yours.
How it runs
- Read what you haveCypher checks what your platform can do, what data feeds it, and which pages matter most.
- The plan, your first gateAudiences, variants and tests in the Blueprint. You approve it once.
- Build the variantsEach variant is built as content your team can edit, on the pages the plan names.
- Set up the testsAudiences and A/B/n tests are configured in your platform, with what each test measures written down.
- Check, then launch: your second gateEvery audience and variant is checked to show the right content to the right people. You sign off before anything goes live.
What you decide
About three things: usually which audiences matter, which offer leads for each, and when the tests go live. Each arrives with Cypher’s pick and a deadline.
Which platforms
Sitecore, Optimizely and Contentful each have their own way to personalize and test, and Cypher works in the one you have. Other platforms work too: tell us what you run.
Questions people ask
Do we need new software?
Usually not. Enterprise platforms tend to include personalization and testing already; Cypher sets up what you have.
Who decides the audiences?
You do, once. Cypher brings a pick and its reason, and your answer becomes a rule for everything like it.
Can our team change variants later?
Yes. Variants are content in your platform, and the guide shows how to change them and start new tests.
How do we know the right people see the right variant?
Every audience and variant is checked before you see it, and the checks are on the record.