Move platforms, or merge six sites into one. Nothing left behind.
The migration playbook moves a site from one platform to another, or merges several sites into one. Cypher inventories every page, moves the content, redirects every old URL and checks each new page against its original, delivering content parity of 98% or better and visual parity at phone, tablet and desktop widths.
What you get
- Content parity of 98% or better, checked page by page
- Every old URL redirected to its new home
- Pages that look right on phone, tablet and desktop
- A redirect map and a parity report you keep
- A known-gaps report: anything not moved, and why
How it runs
- Inventory everythingCypher crawls the live site, or sites, and lists every page, template, component, media item and URL before anything moves.
- The plan, your first gateThe Blueprint maps old to new: which templates become which, what merges and what retires. You approve it once.
- Build the new homeComponents and templates are built on the new platform, each one checked before it moves on.
- Move the contentContent moves in batches. Each page is compared with its original, and any gap is fixed or written down.
- Redirect and launch, your second gateEvery old URL gets a redirect. You sign off with the parity and redirect reports in front of you.
What it checks
- Every migrated page against its original, for content and layout
- Visual parity at phone, tablet and desktop widths
- Every redirect resolves, with no chains or loops
- SEO fields, metadata and the sitemap carried over
What you decide
About three things. In a migration they’re usually the source of truth where two systems disagree, what to retire rather than move, and when to switch over. Each arrives with Cypher’s pick and a deadline.
Merging several sites
Six sites into one is the same playbook with one more question: which content wins where sites overlap. Cypher finds the overlaps during the inventory and brings you only the few that need a decision.
What you own at the end
The new site, your code, your hosting and your keys, plus the redirect map, the parity report and the known-gaps report.
Questions people ask
What does content parity of 98% mean?
That at least 98% of the content on the old site is present on the new one, checked page by page. Anything missing is listed, with the reason.
Will we lose search rankings?
Every old URL is redirected, and SEO fields, metadata and the sitemap are carried over and checked. Those are the things that protect rankings in a migration.
Which platforms can you migrate between?
Sitecore, Optimizely and Contentful are home turf. For anything else, tell us what you run when you book a demo.
What about content nobody owns?
Cypher lists it during the inventory. You decide once whether it moves or retires, and your answer becomes a rule for everything like it.