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Moving to Contentful? Start with the content model.

A Contentful migration with Cypher maps your current pages to a new content model, moves the content into it, builds the front end that renders it, and redirects every old URL. Content is checked for parity of 98% or better, pages for visual parity at three breakpoints, and editors get working previews before launch.

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Why the model matters more than the move

Moving to a headless platform is a chance to fix how content is structured. Copy the old site page for page and you inherit its problems. Model the content around how your team publishes, and every future page gets easier.

How it runs

  1. InventoryEvery page, template, component, media item and URL on the current site.
  2. ModelContent types, fields and references designed in the plan and approved once.
  3. MapEach old page type mapped to the new model, so nothing is left without a home.
  4. Move and checkContent moved into Contentful and checked against the original, page by page.
  5. Build the front endThe site that renders the new model, matched to the design at three breakpoints.
  6. Redirect and launchEvery old URL redirected and tested; you sign off with the evidence in front of you.

What usually gets missed

  • Content trapped in rich text or HTML that needs to become structured fields
  • Locales, and which fields are translated
  • Assets without alt text, or stored twice
  • SEO fields and metadata that lived in the old templates
  • Preview, so editors can see a page before publishing

What you own at the end

Your content model documented field by field, your front-end code in your repository, previews working, an editor guide, the evidence for every page, and a known-gaps report.

Questions people ask

Do we have to redesign when we move to Contentful?

No. Cypher can rebuild your current design pixel for pixel on the new model, or build a new one. Either way the content model is designed for how your team works.

Can old content be cleaned up during the move?

Yes. The inventory shows duplicates, orphaned pages and outdated content, and you decide what moves. Everything that moves is checked for parity.

How do we keep our search rankings?

Every old URL is redirected to its new home, SEO fields move with the content, and redirects are tested before launch.

See it on your site. Thirty minutes, no slides.Book a demo