A new site, pixel for pixel. Your team edits it on day one.
The website build playbook takes a new site from brief to launch on your platform. Cypher’s specialists build every component, template and page in your brand, check each one before it moves on, and hand over an editor guide and a component catalog so your team edits the site on day one.
What you get
- Every page and template, built in your brand
- Components your marketers can edit and reuse
- An editor guide, written for marketers
- A component catalog: every component, its fields and its variants
- Speed and accessibility reports, page by page
- A known-gaps report: anything not done, and why
How it runs
Ten phases, in the same order every time. Two of them end in a gate that waits for you.
- Intake and discoveryCypher checks access to your platform, reads the designs and the current site, and writes down what it finds.
- The Blueprint, your first gateEvery component, template and page the team will build, and how. You approve it once; after that, nothing changes without you knowing.
- Foundation, components, templatesThe team sets up the project, builds each component, then the templates that use them. Every component is reviewed before it moves on.
- Content and experiencePages are assembled and the content goes in. Each page is checked for speed, accessibility and how it looks at phone, tablet and desktop widths.
- Deployment and UAT, your second gateThe site deploys where you run things. You sign it off with the evidence in front of you.
What it checks
- Every component against the design, before it moves on
- Every page at phone, tablet and desktop widths
- Accessibility and speed on every representative page
- That marketers can edit each component the way the editor guide says
What you decide
About three things, the ones only you can answer: usually the plan itself, a trade-off in the design, and the launch. Each arrives with Cypher’s pick, its reason and a deadline. Say nothing and it goes ahead with its pick, except at the two gates, which wait for you.
What you own at the end
Your code in your repository, deployed to your hosting, with your keys. The editor guide, the component catalog, the reports and the known-gaps report are yours too. No retainer to keep the lights on.
Which platforms
Sitecore, Optimizely and Contentful are home turf, and any enterprise platform works. The playbook stays the same; the platform knowledge changes.
Questions people ask
Can our marketers really edit it on day one?
Yes. Every component is built to be edited in your platform, and the editor guide shows how, page by page.
Do you design the site too?
Cypher builds pixel for pixel from the designs you bring, or from the site you have today.
What if something isn’t finished?
It’s in the known-gaps report, in writing, with the reason. No surprises in month three.
Who stands behind the work?
Cypher’s specialists do the work, and people who know the platforms stand behind every project.