I build on Contentful. Content models your team can actually run.
Cypher builds and migrates websites on Contentful. It designs content models your team can run, builds the front end that renders them, sets up previews so editors see changes before publishing, moves existing content into the new model, and checks every page for content parity, visual parity and accessibility before launch.
What I do on Contentful
Contentful stores the content; your site decides how it looks. That split is its strength and the reason projects slip: the content model, the front end and the editing experience all have to be designed together. I run them as one project.
- Content models designed around how your team publishes
- A front end built to render them, pixel for pixel
- Preview set up so editors see a page before it goes live
- Migrations from another CMS into your new content model
- Localization, SEO fields and redirects planned up front
The content model comes first
A good content model mirrors how your marketers think: pages, sections, promos, products, people. A poor one mirrors a database. I write the model into the plan before anyone builds, with every content type, field and reference, so you approve the structure once.
Where Contentful projects usually go wrong
- Models that copy the old site’s pages. Every page becomes its own content type, and nothing can be reused.
- References nested too deep. Content that sits several references down is hard to find, hard to translate and slow to load.
- No preview. Editors publish to see what they changed. Preview is set up and tested before handover.
- Localization decided late. Which fields are translated, and who translates them, is a model decision, not a launch task.
- Rich text used for everything. Layout hidden inside rich text can’t be reused or checked; structured fields can.
What I check before you sign off
- Content parity of 98% or better against the pages being replaced
- Visual parity at three breakpoints
- Accessibility and performance on every representative page
- Every old URL redirected to its new home, and tested
- Every personalization rule and test verified before a visitor sees it
What you own at the end
Your content model documented field by field, your front-end code in your repository, previews working, an editor guide written for marketers, the evidence for every page, and a known-gaps report.
Go deeper on Contentful
Questions people ask
Do you build the front end too?
Yes. Contentful holds the content; Cypher builds the site that renders it and checks every page against the design and the content it replaces.
Can you migrate our content into Contentful?
Yes. Old pages are mapped to the new content types, content is moved and checked for parity of 98% or better, and every old URL is redirected.
Will editors be able to preview changes?
Preview is part of the build and tested before handover, so editors see a page as visitors will before they publish.